High Net Worth Individuals Want More From Their Advisors

The attached recent article shares some additional insights on what high net worth individuals are looking for from their Advisors.

What Do High Net Worth Individuals Want From Their Advisors

What is most surprising was the indication that 50 % of those surveyed would switch Advisors over a lack of responsiveness on the part of their Advisor. Not beating the benchmark by 30 basis points, not providing the optimally asset allocated portfolio, not integrating all of their financial holdings on a superior web platform....but instead...not returning their phone call. In today's rapidly changing web 2.0 world it is very easy to get caught up in how to deliver the next superior product, system or social media platform, while the core of the Advisor/client relationship continues to be based on trust, human emotions and reresponsiveness.

Those Advisors who are most successful know this and continue to stay focused on what matters to clients.

Press Release:

LBA Announces Advisor Support Program

Harrisburg, PA  June 7, 2012 –  Lana Burkhardt  & Associates (LBA) , a nationwide consulting firm to the wealth management industry,  announced the launch of their new outsourced “ Advisor Support Program” designed exclusively for wealth management teams and financial advisors.

The Advisor Support Program provides Financial Advisors and Wealth Management Firms with the comprehensive marketing support they need to build their practice.

“In this complex marketing environment, there are over 25 skill sets and a wide range of software required for comprehensive marketing support. The cost of bringing that talent in-house is cost prohibitive for most wealth firms” commented Lana Burkhardt, President of LBA. “Advisor Support Program allows firms to customize the services that they need to provide their organization with just the right amount of strategic and tactical marketing support. They have access to the full spectrum of skills and services that an in-house team could offer, at a fraction of the cost” she stated.

With the expanding use of the Internet and complexity of the marketing mix increasing, we view this outsourced solution as an alternative to the high cost of higher and maintaining the skills sets necessary to provide a total marketing solution.  

The Advisor Support Program provides complete customizing across areas of support including: web design and administration, collateral design, advertising, event planning, newsletter maintenance, blog development, technical writing, RFP development, COI programs and others.

Each service package begins with a comprehensive annual marketing plan to determine the best strategy to support new business growth. For additional details on the Advisor Support Program visit our product detail at:http://www.lburkhardt.com/Advisor_Support_Program.pdf.

Lana Burkhardt & Associates (LBA) is a full service marketing and new business organization specializing in the wealth management industry. Visit us at www.lburkhardt.com for additional information.